Description:
NOW is an American brand, whose main feature is its „ultra low tar“ formula, aimed at a more health-conscious audience. This particular package was designed for the Italian market. The package design is kept minimalist – a metallic silver background with a raised logo in the center. Inscriptions such as Fresh Flavor and Ultra Low Tar emphasizes the freshness of the taste and the low tar content. Below are the warnings in Italian: „Nuoce gravemente alla salute“ and „"Ogni anno il tabagismo..."“ – indicates that the package was manufactured before the era of widespread graphic warnings.
Value assessment:
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Collectible value: High. Due to its very good durability, low tar segment, and the fact that the brand is no longer popular, this unit is rated higher than regular European packs.
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Condition assessment: Unopened, packaging well preserved, with authentic Italian excise stamp – very good collectible condition.
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Historical data and popularity: The NOW brand was known in the US and some Western European markets (especially in the 1980s and 1990s). In Italy, such packets were distributed in a rather limited manner, and the number of them that survive is very small.
