Description:
„The L&M Luminous Mark is one of the limited design variants used to refresh L&M’s image on the Russian market. The pack features a white and red color scheme, a clear Triple Filter marking and the Full Flavor inscription, which emphasizes the full flavor. The L&M logo on the front is embedded in a “luminous„ red sphere – this design was used in limited numbers and was eventually replaced by simpler versions. The text on the side about the tobacco composition and quality shows a marketing orientation towards emphasizing quality.
Value assessment:
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Collectible value: Medium - This is not a major L&M release, but it is not particularly rare either. The value is increased by the specific Luminous Mark design, which has had limited market use and is currently out of print.
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Condition assessment: Unopened, in perfect condition - perfectly preserved film, clearly visible excise stamp.
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Historical data and popularity: This version of the pack was more widely used in Russia and some CIS countries. In international forums, L&M collectors include it as one of the "transitional design" variants, so it may be of interest to a collector interested in the evolution of the design.
