Description:
This pack of Alliance Classic cigarettes is a promotional edition created as part of a campaign that promised instant prizes ("более 2 000 000 призов" - more than 2 million prizes). The package is decorated with city silhouettes, and a yellow strip with information about the campaign runs along the top of the pack. This version was one of the attempts to attract consumer attention through prize draws. Manufacturer - British American Tobacco, the package is intact, with a Russian stamp.
Value assessment:
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Collectible value: Average. Although Alliance is not a prestigious brand, this edition has an element of a promotional campaign, and such editions are becoming increasingly interesting to collectors due to their short-term distribution and distinctive appearance.
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Condition assessment: Very good - original package, with film and undamaged label.
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Historical data and popularity: „Alliance was a mid-segment brand in the Russian market. Advertising campaigns, especially those involving prizes, were short-lived, so such releases in collections help to reveal consumer behavior and tobacco marketing trends in a given historical period.
