Description:
This is a limited edition pack of Pall Mall Ultra cigarettes, introduced as part of an advertising campaign on the Russian market. On the front of the pack, in addition to the usual „Pall Mall Ultra“ inscription, there is a bright slogan „БОЛЬШИЕ ВОЗМОЖНОСТИ – ОТКРОЙ!“ (lit. „Great opportunities – unlock!“), a sun symbol and rays, conveying the theme of positivity and new opportunities. This pack also features a charcoal filter – this is highlighted below the logo. The design is light blue with yellow and red accents, cellophane-wrapped, with Russian excise duty.
Value assessment:
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Collectible value: Higher than standard Pall Mall packs. Limited edition packs associated with promotions or slogans, especially those with additional design elements (e.g. light symbols, motivational notes), are often sought after by collectors.
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Condition assessment: Excellent - sealed, original, with a clearly visible excise stamp.
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Historical data and popularity: Pall Mall was one of the international brands to extensively adapt its design to local markets. This campaign was aimed at Russian youth, emphasizing life opportunities and motivation – a unique marketing direction at the time.
