Description:
LEVEL Lights is an elegantly designed cigarette pack for the Russian market. The top is light silver, the bottom is dark blue, and the center is dominated by a golden arrow-shaped line that emphasizes the logo. The pack exudes a classic „premium“ image, which is further enhanced by the inscription „Selected Tobaccos“ and the crown symbol above the brand. The pack states that it is manufactured under license from Germany, which gives the impression of international trust. The package shows a Russian excise sticker.
Value assessment:
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Collectible value: Average. Although the LEVEL brand is not very well known outside of Russia, the design is solid and the preservation is very good. For collectors who amass collections of lesser-known brands or all the editions that existed on the Russian market, this may be an interesting specimen.
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Condition assessment: Unopened, in excellent condition, with intact excise sticker.
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Historical data and popularity: LEVEL was one of the alternative, smaller cigarette lines aimed at buyers looking for higher quality at a lower price. Although the pack was not widely exported, it stood out with its quality image.
