Description:
This Merit Filter cigarette pack is an iconic example of American design from the late 20th century. The dominant three diagonal colors - brown, orange and yellow - create a dynamic aesthetic, while the PM INC (Philip Morris) crest adds classic tobacco brand symbolism. The back section prominently highlights the Enriched Flavor process - a marketing message that was important for the low-tar, low-nicotine segment of the era.
Value assessment:
-
Collectible value: Above average. Merit cigarettes, especially those pre-1990, are quite rare, and this particular design with the "Extra Mild" labeling and classic US excise stamp holds nostalgic value for collectors, especially those interested in American tobacco history.
-
Condition assessment: Unopened, very good condition. Cellophane is intact, labels are still clear, there are only minimal surface stains, but they do not affect the value.
-
Historical data and popularity: „Merit was one of the "lighter" alternatives for smokers in the US market, especially at a time when concerns about tar and nicotine levels were growing. This pack retains the authentic spirit and marketing features of the 1980s and 1990s.
