Description:
SMS is one of the products produced by Thailand's state-owned tobacco monopoly, packaged in a soft, modern-looking package. The green packaging is decorated with shocking medical images designed to discourage smoking. The front side shows lungs affected by smoking, and the back side shows a body in a morgue drawer. Thai law requires the use of extremely strong visual deterrents, which is why such packages are highly memorable and collectible.
The top bears the Thailand Tobacco Monopoly logo and an official excise stamp. It also features the government's call to quit smoking, including a phone number and website.
Value assessment:
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Collectible value: Medium. Although SMS is not an international brand, such packages are valued for their extreme warning design, limited geographic distribution, and state monopoly status.
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Condition assessment: Unopened, in excellent condition, with packaging and seal intact.
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Historical data and popularity: Thailand was one of the first countries to use graphic warning formats on such a large scale. The SMS has become a visual example of how the country is using design to combat smoking, making these packs stand out in collections.
