Description: This pack of L&G cigarettes is a limited edition promotional version related to a campaign in which consumers could win 2,500,000 rubles for the construction of a house. The design is very colorful - a blue sky with clouds, a modern house in the center and a bright logo "L&G". The front of the pack has the slogan "Получи дом мечты" (Get a dream house), and the back provides more information about the prize. The original Russian excise stamp is glued on top, the pack is undamaged, in collector's condition.
Value assessment:
-
Collectible value: High among niche collectors. Due to the promotional campaign and unique theme (prizes), this edition has additional value. The number of such packs on the market is limited.
-
Condition assessment: Unopened, with excise tape, no physical defects - in excellent condition.
-
Historical data and popularity: „The L&G brand was not on the market for very long, but it remained memorable thanks to several striking advertising campaigns. This particular pack reflects a period when tobacco products actively used lotteries and prizes as a sales promotion tool.
