Description:
This pack of Viceroy Classic cigarettes from Argentina is a limited-time promotional edition, marked with the slogan "Elegí tu premio" (Choose your prize) and an illustration showing an open cigarette box with special sticks. The back side shows the promotional mechanics: if the smoker finds one of the special symbols on the cigarette, he or she will win a prize. This edition was clearly part of the "Promo Viceroy" campaign. The pack is marked with the Argentine tax sticker "Código Nº 41" and the warning of the harms of smoking according to Law No. 23.344.
Value assessment:
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Collectible value: Medium-High. Promo releases, especially with original content or mechanics like this one - with the potential for a win - become attractive to thematic collections.
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Condition assessment: Unopened, very good condition.
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Historical data and popularity: Viceroy is one of the most famous cigarette brands in South America. Promo editions that implemented a gambling or prize system are valued as fragments of advertising history and have additional collectible value.
