Description:
Happy Super Blue – it is middle class kretek cigarettes from the Kudus region, famous for its centuries-old tradition of clove tobacco. Name “Sehati” in Indonesian means "with one heart", and the word “"Biru"” – „blue“, which reflects both the color theme of the pack and the milder tobacco blend.
The design is modern and contrasting: a bright blue background with yellow border ornaments, a coat of arms with a crown and two lions conveys the image of "royal quality". The inscription above “Export Quality” indicates that the product was intended for export or a higher market category.
The excise stamp and the indication of the region of production are visible on the side – PR Endjoy, which was an active producer in the period 2000-2010.
Value assessment:
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Collectible value: Medium - a representative, but not particularly rare example of "export kretek".
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Condition assessment: Excellent – the cellophane is tight, the package is clean, the design colors are bright.
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Historical significance: Medium – reflects the wave of export-quality kretek popular in the early 2000s.
