Description:
Rodeo 12 Kretek Filter – these are classics filter kretek cigarettes intended for the middle market category and export.
The package features a minimalist yet clearly recognizable design: a white background, contrasting blue stripes, and a gold horse logo symbolize energy, movement, and freedom – a direct allusion to rodeo culture.
At the top – logo with initials RJ, and the description at the end emphasizes the presence of tobacco and cloves (cengkeh) a blend that is "processed three times to achieve a distinctive aroma and smooth taste.".
This is consistent with many of the early 2000s kretek A typical marketing style of manufacturers is to emphasize "triple filtration" or "multiple processing stages.".
Value assessment:
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Collectible value: Average-Good - The package is quite rare outside of Indonesia, especially with the RJ logo and intact cellophane.
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Condition assessment: Excellent – cellophane preserved, bright colors, surface without stains.
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Historical significance: Medium – represents the transition period from domestic to export kretek production aesthetics.
