Description:
It is a classic design KOOL Filters Menthol A package with a clean, minimalist aesthetic – a combination of green and gold dominates the white background.
The large logo with two intertwining "O" rings (KOOL symbolism) is framed by a golden rectangle, and underneath it is an elegant line of inscriptions "Filters - Menthol".
The top is marked "Flip-Open Box", indicating a modern opening method at the time that has become an international standard.
The side of the packet reads: "Massalin Particulares SA, Av. Rivadavia 4465, Buenos Aires" and the bottom reads "20 Cigarrillos Rubios Mentolados".
This is a prime example of a period when menthol cigarette brands (notably KOOL and Salem) competed with each other for the international market.
Value assessment:
– Collectible value: Medium-high. KOOL is one of the oldest menthol cigarette brands (founded in 1933 in the US). Argentine editions are less common than US or Japanese editions, so they have additional regional value.
– Condition assessment: Excellent - original cellophane intact, stamp intact, surface clean, corners sharp.
– Historical data and popularity: KOOL was a brand owned by Brown & Williamson, popularized for its strong menthol flavor. The Argentine release reflects licensed production through Massalin Particulares SA, which at the time also produced other international brands (Marlboro, Philip Morris).
