Description:
The pack features a clearly recognizable two-tone design – a white base with a blue side block and gold lettering Peter I ("Peter I"). The inscription below Gold series ("Gold Series") represents a premium line. The front side depicts a modern residential building, and the bottom side features an exclusive advertising slogan «Win an apartment in your city» ("Win an apartment in your city"), which testifies to the advertising campaign of the time - it is one of the few cigarette packs in Russia on which direct invitations to gamble were printed.
The version indicated on the left Lungs ("Light"), so it was a softer version of the "Petr I" line, aimed at a broader, more modern consumer. The design combines the historical brand name with urban, modern Russian symbolism.
Value assessment:
– Collectible value: medium-high - this pack is interesting for collectors due to the limited production period and promotional campaign ("win an apartment") - such editions have become rare.
– Condition assessment: excellent - the package is unopened, the cellophane and excise stamp are completely intact.
– Historical data and popularity: „"Petr I" was one of the most popular domestic Russian brands in the early 2000s. "Zolotaya seriya" stood out as a premium option that also had additional advertising weight.
