Description:
This is a South American edition of the classic Lucky Strike pack, maintaining the globally recognizable design language but with regional features. The iconic logo with a black circle, red central ring and inscription stands out against a white background. Lucky Strike Original Toasted, whose gold trim detail gives a premium impression.
Minimalistic text at the top ORIGINAL RED, and at the bottom of the packet there is a subtle red line and the word Cigarettes. License inscription visible on the left side British American Tobacco Group, and on top is the original Paraguayan excise stamp (Code N°34 – Cigarillos), indicating local distribution.
The design is visually cleaner than the European editions, with no additional graphic elements, thus maintaining the classic It's Toasted identity. On the back is the usual warning in Spanish Smoking is detrimental to health (Ley N° 23.344).
Value assessment:
– Collectible value: above average. South American Lucky Strike variants with local excise stamps are rare, especially those in clean condition with the foil attached. This release is a regional BAT product, often found only in the Paraguayan market, and is therefore valued by collectors as an exotic variant.
– Condition assessment: excellent - original film, intact excise stamp, all inscriptions clear, surface clean.
– Historical data: „The Original Toasted series was created to recreate the brand's historic slogan from 1917 - It's Toasted, emphasizing the taste of roasted tobacco. The South American market accepted this model as prestigious, so the edition was limited.
