Description:
„Jockey Club Suaves is a softer version of the classic Argentine brand, distinguished by a subtle light beige design. The main visual accent is the central oval logo with a red hat, surrounded by gold and burgundy lines, symbolizing the continuity and tradition of the brand.
The red inscription "JOCKEY" is on top, and "SUAVES" is on the bottom, emphasizing the lighter tobacco blend. The design is minimalist, with a light metallic reflection, typical of products from the late 20th century. The side shows the "Industria Argentina" mark and production codes, and on top is a greenish excise sticker "Impuestos Internos - Ley 24.674".
The pack features clean, proportionate typography and elegant restraint – a visually refined expression of the classic Argentine tobacco industry.
Value assessment:
– Collectible value: Medium to High. The "Suaves" versions, although mass-produced, are rarer in unopened form. The light-colored design variants from this period are particularly prized for their visual contrast to the traditional red editions.
– Condition assessment: Excellent - the package is unopened, the cellophane film is intact, the excise sticker is original and preserved.
– Historical data and popularity: „Jockey Club is one of the oldest cigarette brands in Argentina, produced by the giants of the local tobacco industry. The Suaves line was introduced as a lighter alternative to the Clásico series, aimed at a more modern consumer, in the late 1980s and 1990s.
