Description:
This version of the "Lucky Strike Smoke – Original Red (It's Roasted Edition)" stands out because it has the famous slogan integrated into the front. It's Roasted, which has historically been one of the main symbols of the Lucky Strike identity since the mid-20th century.
The design of the package is constructed from two color zones - the upper one is dark blue, with a minimalist inscription Original Red, while the lower part is dominated by a rich red with a black, diagonally arranged "It's Roasted" logo. Between the letters is a metalized circular symbol of roasted tobacco, which subtly shimmers depending on the angle of the lighting.
On the left side is indicated Industry Argentina, and on top – a green excise stamp Código Nº 11 - CIGARRILLOS. This design is considered one of the last versions of the Smoke line, which still retains the classic slogan against the completely minimalist style that emerged after 2008.
Value assessment:
– Collectible value: High. The "It's Roasted" variant is a rarer edition among the Argentine Smoke series packs, especially in this condition. Due to the slogan and its symbolic significance in the history of Lucky Strike, this edition is considered more representative by collectors.
– Condition assessment: Excellent - original cellophane wrap, intact excise sticker, surface clean without oxidation.
– Historical data and popularity: „"It's Roasted" is a phrase used since 1917 to highlight Lucky Strike's roasting technology. This edition symbolically concludes the Smoke line's experimental design phase, combining historical heritage with modern graphics.
