Description:
A modern, limited edition package from L&M Transglobe series, dedicated to the theme of international cities. The slogan dominates the top of the design „"The Journey Is in You"“, and below – a dynamic composition with silhouettes of modern cities (Istanbul, Hong Kong, Cape Town, Miami, Moscow) and the L&M „Transglobe“ logo depicting a red-gold globe. The tones of the packaging gently transition from yellowish-gray to a bluish hue, which creates a mood of travel and discovery. In the lower part – a classic L&M warning block in Lithuanian.
On top – Lithuanian excise stamp (0.75 LTL), confirming local distribution. This is a standout package both in terms of marketing concept and visual expression – one of the most interesting Philip Morris International regional permits.
Value assessment:
– Collectible value: Higher than average. The Transglobe series editions were limited editions and changed according to marketing campaigns, so this variant with the slogan „"The Journey Is in You"“ is rarer than other designs in the city series (e.g. "Rio de Janeiro" or "Tahiti").
– Condition assessment: Excellent - original cellophane, undamaged, with remaining excise stamp.
– Historical data and popularity: This edition represents a period when Philip Morris actively changed L&M's image from classic to global. The series is aimed at younger consumers, emphasizing themes of travel, city life and cosmopolitanism.
