Description:
This is one of the most impressive variants of the L&M Transglobe series – Super Blue Label, distinguished by a light blue background and travel symbolism. The series slogan is clearly visible at the top „"The Journey Is in You"“ and the L&M Transglobe logo with a stylized globe. In the background, a panorama of world cities (Istanbul, Hong Kong, Cape Town, Machu Picchu) is depicted in a bright, contrasting tone, symbolizing globality and the spirit of discovery.
Charged with Lithuanian excise stamp (0.75 LTL), indicating local distribution. The side inscription "Super Blue Label" denotes a milder, lighter tobacco blend, and the overall aesthetic of the pack reflects the early 2000s Philip Morris marketing direction – the image of global mobility and modernity.
Value assessment:
– Collectible value: Higher. Super Blue Label from Transglobe series were released for a short time and were one of the rarest variants, especially in the Baltic market. Due to the lighter design and smaller edition, this copy is harder to find than regular Blue Label.
– Condition assessment: Excellent - the cellophane is intact, the excise sticker is perfectly intact.
– Historical data and popularity: „The Transglobe line was Philip Morris a global design campaign aimed at rejuvenating L&M's image. The Super Blue packs were aimed at market segments that preferred a "softer" smoking experience - and therefore this release is considered transitional model against the later Forward and Exploration designs.
