Description:
This L&M One limited campaign version „"Our Taste, Our World"“, intended for the Baltic market. This series was released together with L&M Red Label, as part of a global advertising direction, emphasizing cosmopolitanism and brand unity across countries.
The package stands out with its subtle silver and blue-gray design, minimalist L&M logo and slogan „Our Taste Our World“. Above – the classic L&M emblem, on the side it is indicated L&M One version.
On the packaging – Latvian excise stamp (0.65 LVL), confirming local distribution. Notes – Latvian („"Smēķešana serivių obsekų više un ľudų žimų blištų"“ etc.), as required after the entry into force of the 2004 EU directive.
This lighter version of One, focused on a milder taste, replacing the previous L&M Lights design in the Baltic region.
Value assessment:
– Collectible value: Medium-high among Baltic series. "One" versions from Latvia are less common than Red Label or Blue Label variants.
– Condition: very good – cellophane is intact, corners are intact, excise stamp is clear.
– Contextual value: an important part of the transition between The Journey is in You and the subsequent 2012 L&M design reform.
