Description:
„Merit Filter 100's is a classic American pack from Philip Morris, featuring a typical modernist design from the 1970s and 1980s. The main background is a soft cream color, crossed by two diagonal color stripes: chocolate brown and bright yellow. This contrast gives the package energy and dynamism. At the top is the text in dark serif font MERIT, below it in smaller letters – „Filter“. In the center – the Philip Morris coat of arms with the initials PM, emphasizing the brand's affiliation with one of the largest tobacco concerns. The lower part indicates – 100's and „Low tar – enriched flavor“, with a typical US health warning on the side. This edition is distinguished by its minimalist, clean-lined design, typical of a period when manufacturers sought to emphasize the „scientific“ image of low tar content.
Value assessment:
– Collectible value: average. Merit was one of Philip Morris' most popular brands, so packs are not particularly rare, but 100's format editions, especially intact ones, are more prized.
– Condition assessment: good – the package is unopened, the original cellophane is intact, but there are visible minor storage stains and spot stains on the surface.
– Historical data and popularity: „Merit was introduced in 1976 as a low-tar alternative for a health-conscious audience. In the 1990s, it became one of Philip Morris' core product lines, with its unique science-based marketing (flavor through science).
