Description:
Perilly's Private Blend – is a prestigious Malaysian cigarette pack, manufactured by Rothmans of Pall Mall Malaysia (later to become British American Tobacco Malaysia part of the group).
Name „Perilly's“ comes from an old British tobacco brand John Perilly & Co., founded in 1888, which is why the inscription appears on the packaging “"John Perilly - Established 1888"”.
The design is extremely sophisticated: black background with red and gold oval logo, top – coat of arms with a crown and the inscription "Private Blend"„, conveying an impression of luxury and exclusivity.
A warning is visible on the side in English and Malay, and on the back - British American Tobacco Malaysia logo.
It was premium segment product, intended for the local and export Asian market (especially Singapore, Brunei and Indonesia).
Value assessment:
– Collectible value: Above average - this pack of Perilly's Private Blend is rated as one of the rarer Malaysian Rothmans products, especially because of the original cellophane that remains.
– Condition assessment: Excellent – the packaging is intact, the surface is shiny, the corners are intact, the graphics are perfectly preserved.
– Historical significance: reflects the transition of British tobacco aesthetics to the Asian market, when classic European brands were localized to regional tastes.
