Description
„MM International 100's is a classic product of the Philip Morris concern, part of an international series produced in various markets from the late 1970s to the mid-1990s.
This package is intended for the Israeli market, as indicated by Hebrew inscriptions on the back. At the time, Philip Morris had licensing agreements with local companies, so the design remained identical, but the texts were adapted to local languages.
The design maintains the typical minimalist "MM" style - white background, large black letters MM in the center and a red top with a gold stripe. Above the logo is a classic heraldic symbol, and below is an inscription INTERNATIONAL - London Paris New York, symbolizing the brand's global status.
The "100's" pack shape refers to longer cigarettes – 100 mm – which were popular among upper-class smokers who appreciated a more elegant format.
Due to its design and understated style, the MM brand is often considered a "minimalist classic" among collectors.
Value assessment
Collectible value: Medium–high.
MM International packages produced for the Israeli market are not common – especially 100's format, with local language and original cellophane.
This edition is interesting because on the upper part you can see Hebrew label with tobacco information, which is an additional sign of authenticity and locality for collectors.
Condition assessment: Good - package with original cellophane, but noticeable age spots and oxidation spots on the surface.
