Description
„Alpine Menthol Lights – one of the classic Philip Morris menthol cigarette series products, created to convey the image of cleanliness, freshness, and "mountain air", which was particularly popular in US marketing in the 1970s and 1980s.
This brand was focused on consumers of "light" cigarettes, offering menthol + low tar (menthol + low amount of resins) combination.
The design of the package is minimalist, dominated by white and blue-green color scheme with a central mountain silhouette above which is depicted A coat of arms with a crown.
Above the inscription Menthol, and below - Refreshing Low Tar, emphasizing the light tobacco character.
In some editions (like this example) a sticker is visible „"25¢ off regular price"“, used for promotional campaigns in the US market, which today gives it additional authenticity value.
The side planes provide information about US Surgeon General's Warning – a standard 1980-1990 US warning. This confirms that the package is intended for For the US domestic market, not for export.
Value assessment
Collectible value: Medium–high.
„The Alpine brand has been out of production since the early 2000s, so original, unboxed examples are becoming increasingly rare.
Along the way, the preserved promotional sticker ("25¢ off") provides additional collectible value, as it is a typical US marketing element of the 1980s.
Condition assessment: Very good - original cellophane, colors preserved, some surface stains from aging.
