Description:
„Amadis Lights is a cigarette pack with a soft, minimalist design, distinguished by its natural-toned aesthetic. The light brown, almost kraft-paper-colored packaging conveys the image of "naturalness", which was extremely popular among lighter "lights" products at the time. The brand is written in blue italics on the front Amadis, and at the top – a blue ribbon with the inscription King Size 20 Cigarettes. The central part depicts a classic propeller plane, which gives the packaging a subtle retro character - as if hinting at travel or a sense of freedom.
The back states that the product is UN International (Japan Tobacco International) production, made in the EU, with Burley, Virginia and Oriental tobacco blend. The design harmoniously combines elements of ancient inspiration with modern cleanliness and proportion. The pack is finished with a tastefully integrated European-style excise stamp, which confirms authenticity.
Value assessment:
– Collectible value: average–good – Amadis is not a mass-market brand, and its connection with UN International adds additional historical value, especially when it comes to their lesser-known export brands. This Lights edition is rarer than the regular Full Flavor variants.
– Condition assessment: ideal - unopened, film intact, excise stamp intact.
– Historical data: „Amadis was one of the limited edition brands of JT International, aimed at the markets of Southern and Eastern Europe and the Mediterranean. Designed to combine a premium image with affordability, this series is considered by collectors as an interesting fragment of the European tobacco market from the transitional period after 2000.
