Description:
A pack of Merit Filter Ultra Lights 100's cigarettes with a classic minimalist design, featuring a light cream base and diagonal stripes of blue and azure. In the center is depicted Philip Morris coat of arms with initials PM, emphasizing the brand's belonging to one of the most famous international tobacco manufacturers.
Written in large letters at the top MERIT, followed by the word FILTER, and below it is the name of the series Ultra Lights 100's and the additional description "Ultra Mild – Enriched Flavor".
Warnings in Italian ("Nuoce gravemente alla salute", "Proteggete i bambini...") appear on the side and bottom, indicating that this is an Italian edition.
The package is covered with the original film, sealed, and the Italian excise sticker is visible on top.
Value assessment:
– Collectible value: Medium. The Merit series is widely distributed internationally, but the Italian edition of the Ultra Lights 100's with the original excise stamp has additional collector value.
– Condition assessment: Excellent, unopened, original film, slight spots visible on the surface (traces of age).
– Historical data and popularity: „Merit – Philip Morris a brand introduced in the 1970s as a technological breakthrough in the light cigarette segment. The Ultra Lights 100's series was designed to highlight the longer format and milder taste that had become popular in Southern European markets.
