Description: This Mild Seven set is unique in that it combines packs of the same thematic series with images of different cities, and the main distinctive feature is the tourist theme, depicting world locations such as Hong Kong and Paris. This set is a single-series edition and reflects the travel theme conveyed through the design of the packs. Such packs were usually issued as a thematic collection with a souvenir character. The set is distinguished by having a clear theme and stylistically coordinated images, which gives it a thematic and collectible character.
Historical data: Mild Seven is one of the most famous Japanese cigarette brands, produced by Japan Tobacco for a long time. In the early 21st century, various thematic series were created for the Japanese market, including those with city or travel motifs, in order to maintain consumer attention despite advertising restrictions. Such packs are of interest to collectors today due to their thematic, design diversity and regional uniqueness.
