Description:
„"Магнат Люкс" is a higher-class version of the Magnat line, produced in the tradition of American blend tobacco. The pack is rich dark red in color with a silver logo and an ornate "ЛЮКС" inscription on the top, emphasizing luxury. On the back is an exclusive text with nostalgia about the continuity of traditions associated with the "J. Shcherbatovsky" factory - a marketing attempt to create a sense of historical value. Warnings about the harm of smoking are in Russian, and on top is the original Belarusian excise sticker, attesting to authenticity.
Value assessment:
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Collectible value: Average – the package is not historically old or limited edition, but is interesting because of „LUX versions, higher positioning and authentic design.
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Condition assessment: Unopened, in excellent condition. Film is intact, excise intact, surface clean, no oxidation.
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Historical data and popularity:
„Magnat was one of the local Belarusian brands that tried to imitate Western styles in both names and design (American blend, Lux). The packs of this series were produced for the domestic market and some for export. The Magnat Lux version was a higher segment, so there are fewer surviving units than the standard Magnat.
