Description:
This is an exclusive edition of „Pyotr I“ cigarettes, called „Zolotaya seriya“ (Golden Series), intended for an advertising campaign – a lottery with a chance to win an apartment in your city. The front of the pack depicts a building of modern architecture, above which is the inscription: „Выиграй квартиру в твоем городе“ („Win an apartment in your city“). The background is light blue with decorative „Pyotr I“ signatures. This is one of the marketing moves aimed at standing out from competitors in the Russian tobacco market, at a time when promotional lottery games were still possible.
Value assessment:
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Collectible value: Medium–high
This edition stands out not only for its design, but also because it is associated with a limited-time promotion, making the pack attractive to collectors who collect promotional or non-traditional releases. -
Condition assessment: Unopened, with original film and excise stamp. Well maintained.
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Historical data and popularity:
„"Pyotr I" was a popular brand in Russia. This "gold" edition was intended for a loyalty campaign. Since such editions did not have a long production run and were intended only for a promotion, this version is considered rarer than the regular "Pyotr I" variants.
