Description: „Пётр I Золотая Серия“ (lit. „Peter I – Golden Series“) is a limited edition cigarette pack, part of an advertising campaign that offered to win an apartment in your city. The package features an illustration of modern architecture and an invitation to participate in a lottery. The design combines gold fonts, a gray background, and a blue sidebar with the brand name. The back side contains detailed information about the prizes (up to 1 million rubles), which allows identifying this edition as one of the more interesting marketing projects on the Russian tobacco market in the mid-2000s.
Value assessment:
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Collectible value: Higher than average. As this is a promotional issue, distinguished by its thematic design and historical context, it is of interest not only to tobacco collectors, but also to marketing collectors.
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Condition assessment: Undamaged, with excise sticker, excellent condition. Film is intact, corners are not rubbed.
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Historical data and popularity: The Peter I brand was quite well-known in Russia, but these thematic editions were produced in very limited quantities. Such series are becoming increasingly rare on the market, so the collector's value increases over time.
