Description:
This cigarette pack is an exclusive promotional edition related to a marketing campaign. The pack design visually conveys a sporty and adventurous character - it depicts a car BMW X3, driving through lava fields in Iceland. The inscription "Circulus Polaris" (Latin for polar circle) is on the top, and the text on the front: „"Challenge Iceland!"“ (lit. "Challenge Iceland!"). The back of the cover details the terms of the campaign, advertises a test drive, a prize lottery and guaranteed prizes (plasma TVs, binoculars, etc.). The campaign took place 2007.06.01 – 2008.05.31. This package was produced as a marketing tool to promote the Alba brand.
Value assessment:
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Collectible value: High. This is a limited edition pack created for a specific promotion - such editions become collectibles due to their temporary nature and clear release date. In addition, the car and travel theme makes it attractive not only to cigarette collectors, but also to automotive enthusiasts.
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Condition assessment: Unopened, very good condition, with excise stamp and original film.
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Historical data and popularity: These types of promotional packs usually do not survive long on the market, so the surviving units become rare over time. The fixed date of this edition (2007–2008) allows for an accurate assessment of authenticity.
