Description:
Bis Mild Sultan Raja – a milder type kretek cigarettes from the well-known manufacturer PR Sultan Raja, produced on the island of Madura, east Java. This packet is marked as Filter National, which indicates a mid-to-higher-end product intended for both domestic and partially export markets.
The package design is bright, subtle, with red accents and a minimalistic design. BIS MILD logo. The front uses the same illustration as the Special Blank model – a man next to a car – symbolizing the modern, Western image that became fashionable in the Indonesian tobacco industry in the early 2000s.
The smoke indicators indicated on the side are: Tar 15 mg, Nicotine 1.1 mg, which corresponds to the classic "mild"„ kretek strength level.
Value assessment:
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Collectible value: Medium–higher – due to the manufacturer's reputation and the design maintained in the "mild" segment.
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Condition assessment: Excellent – the cellophane is tight, the corners are sharp, the print is not faded.
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Historical significance: Medium – indicates a shift from traditional kretek to softer, Western-style products aimed at a young audience.
