Description:
„Casablanca Ultra – one of the most elegant Austria Tobacco brands, created as a higher-end product, distinguished by its subtle design and modern image.
The visual style of the package is a light cream background with a soft graphic texture depicting a recurring silhouette motif (the outline of a female figure), while the central logo „Casablanca“ is written in an expressive, script font in dark blue with a red „Ultra“ inscription. This gives the package an impression of subtle luxury and „Western sophistication“.
The inscription "Zum Verkauf in Österreich bestimmt" (Intended for sale in Austria) on the top indicates that this package was intended for the domestic market only.
This release was part of the "Ultra" series - which meant lower-strength, milder-tasting cigarettes, aimed at more modern and younger consumers.
Value assessment:
– Collectible value: Medium-high – one of the most aesthetically distinctive Austria Tobacco Late 1980s editions. Rarer than Memphis or Smart Export, therefore valued among collectors focused on Eastern and Central European tobacco industry design.
– Condition assessment: Excellent - unopened, with original film, minimal natural signs of aging.
– Historical data and popularity: Casablanca series was created as Austria's response to international brands such as Vogue whether Eve, whose design and marketing were focused on luxury and style.
