Description
This is a special promotional edition of Chesterfield Classic Blue for the Russian market. The top of the pack features the promotional slogan on an orange background. „"День Че скоро!"“ ("The day is coming soon!") is the slogan that accompanied Chesterfield's extensive advertising campaign related to car prizes.
Depicted on the bottom yellow convertible, and on the side is the website where it was possible to register codes and participate in the lottery.
The packaging color scheme maintains the classic Chesterfield design – cream background with blue and orange accent strip, and the famous coat of arms above the brand.
Value assessment
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Collectible value: medium–high – promotional editions with advertising slogans or lottery campaign attributes are increasingly valued among collectors, especially when original inscriptions and websites that no longer exist have survived.
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Condition: excellent - unopened, cellophane intact, excise stamp in place.
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Rarity: medium – this edition was produced for a short time, so the preserved packets with the inscription „"День Че скоро!"“ There are few left.
