Description
Cream-colored, minimalist design package with red The Kremlin silhouette and signature Gorbachev International.
The above is stated – EXTRA 100's, meaning a longer format.
At the bottom of the page is a subtle slogan:
“"Luxury Filter Cigarettes."”
On the back, the title is given in three languages – Latin, Russian (Горбачев) and in English.
The following text:
“"Blended from the world's finest tobaccos. These cigarettes are created for the connoisseur and herald a new generation of life."”
Below - “"Made under license by LIT. Freedom has a taste of its own."”
This is a great example of how the tobacco industry in post-communist Europe tried to capitalize on the theme of political change and symbolically used the image of Gorbachev's "Perestroika" period.
Value assessment
Collectible value: Medium–high.
This package is one of the most prominent tobacco products of the "political era", whose theme is the transition period from the USSR to the open market. It is particularly valued by collectors as a symbol of the era.
Condition assessment: very good – the package is closed, the film is intact, the color is light and not yellowed.
Historical data:
„The Gorbatchow cigarette brand was not created directly by Gorbachev, but as a marketing symbol to exploit the image of "glasnost" and "freedom." As a result, these packs were even restricted or removed from sale in some countries due to the political context.
