Description:
„hi-lite is one of the most iconic Japanese cigarette brands, introduced in the 1960s and becoming a cult symbol in the history of Japanese tobacco. This King Size edition features a subtle classic design: the combination of white and deep blue creates a clean and elegant impression. The front side features a minimalist eight-pointed star logo, symbolizing light, and the inscription "hi-lite" is presented in a slanted font - a gentle but highly recognizable style. The gold-colored foil top with the number "20" adds a touch of luxury. The overall visual image conveys the Japanese precision and refined modernism characteristic of the packaging design of that period.
Value assessment:
– Collectible value: higher – hi-lite is one of the most important brands in Japanese tobacco history, and older, original examples are in demand in both Asian and European collector markets.
– Condition assessment: excellent, unopened, original film and intact gold top.
– Historical data and popularity: „"hi-lite" has been produced since 1960 by a Japanese tobacco company Japan Tobacco Inc. (JT). In the 1970s and 1980s, the brand became part of mass culture, from pop culture to advertising, symbolizing Western influence on the Japanese market.
