Description:
This pack of Jockey „Suaves“ cigarettes from Argentina features a light beige color with red lettering and a stylized rider’s helmet logo. It is a milder version of the brand, aimed at consumers of lighter-flavored cigarettes. The top of the pack shows a tax sticker with the code „Código Nº 3“ and the additional code „M48P“. The back repeats the campaign slogan „Jockey te premia“ with an image and a health warning in accordance with Argentine Law No. 23.344.
Value assessment:
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Collectible value: Low-Medium. This pack, like the classic version, does not have a limited edition marking, but is interesting due to its condition and marketing campaign design.
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Condition assessment: Unopened, in excellent condition.
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Historical data and popularity: Jockey is a highly localized brand in Argentina, well-known but without strong international recognition. The design of this pack reflects a specific period and marketing style in the South American cigarette market.
