Description: This L&M Filter pack is a promotional edition unit with the campaign slogan „"Find your luck! Password in every pack"“ (Find your luck! Password in every pack). This was a marketing campaign in which consumers could win prizes by collecting codes from the packs. The pack design retains the L&M classic: red and white colors, heraldic symbolism at the top, and an additional blue campaign inscription distinguishes it from the regular versions. Inscription „"Especially Smooth"” indicates that this is a milder-flavored edition.
Value assessment:
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Collectible value: Average. L&M is not a very rare brand, but promotional units with games or campaigns reflecting a specific period become attractive in niche sets.
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Condition assessment: Unopened, very good condition. Film and corners intact, excise stamp intact.
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Historical data and popularity: L&M is one of the most widely distributed brands in the world, and this edition's promotion was specific to the Russian market. Due to the short duration of the campaign and the frequent use of the packs, surviving examples are becoming increasingly rare.
