Description: This pack of L&M Menthol Lights cigarettes is distinguished by its white base with mint green inserts and the inscription „Especially Smooth“. This is one of the L&M menthol line variants that was the subject of an advertising campaign – the text „Найди свой L&M. Пароль в каждой пачке“ (English: „Find your L&M. Password in every pack“) is visible on the pack, which indicates that this is a limited promotional period edition. The design is modern, but with classic elements – logo, shield, strict typography.
Value assessment:
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Collectible value: Medium-high. This pack is from a promotional campaign edition that was limited in time. Such variants are usually of interest to collectors, especially when the pack is intact and retains the excise stickers.
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Condition assessment: Unopened, original film, in excellent condition with Russian excise stamp.
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Historical data and popularity: L&M is a global brand, but these specific menthol releases, especially with advertising campaigns for the Russian market, are becoming increasingly rare as menthol cigarettes are restricted in many countries.
