Description:
This is L&M Red Label version from the advertising series „"Our Taste, Our World"“, produced For the Latvian market. This series was a transitional phase between the previous "The Journey Is in You" campaign and the later minimalist L&M identity line (introduced after 2011).
On the front of the package – a large red L&M logo, a silver and white color transition, and the slogan „Our Taste Our World“, and at the top – the L&M coat of arms with a crown.
The left side is marked "L&M Red Label" and the inscriptions are given Latvian language, which indicates the package's destination for the local Latvian market.
On the upper part - Latvian excise stamp (0.65 LVL).
This is already a post-EU era package, when the Baltic countries have switched to a unified EU tobacco warning standard.
Value assessment:
– Collectible value: Average. This Our Taste Our World series was not long-lived and was only produced for a few years, so it is quite rare among Latvian permits.
– Latvian versions are rarer than Lithuanian or Polish ones because the country had a smaller domestic market and shorter production cycles.
– Condition: very good – cellophane intact, corners sharp, excise stamp intact.
