Description:
This is the "Lucky Strike Original Toasted" version, made for the South American market. This design conveys the essence of the brand - "It's Toasted" - i.e. the toasted tobacco technology that Lucky Strike famous since the beginning of the 20th century. The background of the package is white with a minimalist red stripe at the top and bottom. In the front, in the center, there is a large logo with a gold border and text Lucky Strike Original Toasted – visually resembles a circle of smoke or a warm shade of tobacco, symbolizing the roasting process.
Above the logo – a subtle inscription ORIGINAL RED, and below - Cigarettes. On the left side is marked with the BAT (British American Tobacco) license imprint – „Made under license by British American Tobacco Group“. On top is stamped greenish-gray Paraguayan excise stamp with the inscription “Código N°34 – Cigarillos”, indicating the local manufacturer or importer according to the Paraguayan tobacco law. On the back is a typical regional warning in Spanish: Smoking is detrimental to health (Ley N° 23.344).
Value assessment:
– Collectible value: medium-high. South American Lucky Strike variants are not common in the European collector's market, especially those clearly marked as "Toasted", as this is a regional print. In the collector's market, this model is often paired with Original Blend version as a thematic series.
– Condition assessment: excellent – film intact, excise label clearly legible, minimal signs of storage, no cracks or color damage.
– Historical data and popularity: This version of Toasted was distributed regionally (especially in Paraguay and Uruguay), so copies with local excise stamps are limited. The BAT group experimented with different designs during this period, so this edition is considered a transitional one between the classic and the modernized Lucky Strike image.
