Description:
„"Mild Seven Slim Lights Menthol" is an elegant and minimalist Japanese cigarette pack, featuring a subtle design and high quality printing. The main background is light pearlescent, and on the sides it transitions into a soft blue-green gradient, which symbolizes the freshness and menthol sensation.
Brand name printed in silver letters in the center MILD SEVEN, and below it – „Slim Lights Menthol“. The inscription is placed vertically on the side Menthol, written in elegant cursive, gives the path a distinctive look.
The phrase "Low Tar & Low Smoke" on the bottom refers to a milder, less smoke-producing blend. Japanese text on the side confirms production and distribution in the Japanese market.
A green diamond-shaped logo is incorporated in the upper corner - the then "Mild Seven" trademark, until its later renaming to Mevius (since 2013).
Value assessment:
– Collectible value: Medium-high. The Japanese Mild Seven series, especially the menthol and Slim Lights versions, are prized among collectors for their clean, modernist design and the fact that older editions no longer exist after the brand was rebranded.
– Condition assessment: very good – the package is unopened, the cellophane is intact, the surface is clean, the colors remain bright.
– Historical data and popularity: „Mild Seven was one of the most popular cigarettes in Asia and Europe, known for its mildness and high-quality Japanese tobacco blend. The menthol version of Slim Lights was intended exclusively for export to Asian markets, especially Taiwan and Hong Kong.
