Description:
This pack of More Super Lights cigarettes belongs to the „special series“ (Russian: специальная серия), as evidenced by the inscriptions on the package and thematic design. The front of the pack retains a minimalist, light design with a blue accent, consistent with the „Super Lights“ line, while the back depicts a romantic scene - a couple looking at the sea and a sailboat, with the slogan „Не пропусти хорошее“ (lit. „Don’t miss out on what’s good“). This series was part of a wave of emotional advertising focused on conveying lifestyle and romance. The package is perfectly preserved, with a film and a banderol.
Value assessment:
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Collectible value: Medium-High. As a limited edition "special series" with a non-standard design and emotional visuals, this pack attracts the attention of collectors, especially those interested in thematic or illustrated editions.
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Condition assessment: Excellent - undamaged, original film, bright print and clear label.
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Historical data and popularity: „"More" is a US-originated brand widely licensed in Eastern Europe. This edition is one of the rarer examples of "emotional advertising", which well illustrates the marketing trends of the late 2000s. Such editions are interesting to collectors because of their unique design.
