Description:
This is one of the more striking and rare Pall Mall releases, intended for the Asian market, probably Taiwan. The main focus of the package design is the slogan „Make it a Brighter Experience“ and a silhouette of a person doing a handstand. The design is modern, youthful, contrasting with the traditional Pall Mall image. The back side contains information about the quality of the tobacco and the special roasting process ("Z40"), exclusively advertising the depth of flavor and intensity of sensation. The warning about the harm of smoking is presented in Chinese characters, which indicates the orientation of the publication towards the Asian consumer.
Value assessment:
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Collectible value: Medium-High. Due to its unique design, localized edition, and good condition (unopened), this pack is appealing to both Pall Mall collectors and those who collect regional editions. This type of design (with youthful illustrations) was part of a limited-time marketing campaign.
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Condition assessment: Excellent. Unopened, with film, no major damage.
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Historical data and popularity: Pall Mall is one of the longest-lasting brands, but this particular edition is not common in Europe or the US, so it is considered a bit rarer among collectors. The Brighter Experience campaign packs were short-lived and were not mass-produced for long.
