Description:
RIDER „Desert” is a mid-range cigarette pack featuring a gold background, a raised metallic „RIDER“ logo and a minimalist design. The name „Desert“ is often associated with a milder-tasting tobacco intended for markets where a light, „dry“ smoke is appreciated. The warnings written in Russian indicate that this release was intended for the countries of the former Soviet Union – most likely the Russian, Belarusian or Kazakh markets. The pack has an original excise sticker with the „МИНФИН“ sign.
Value assessment:
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Collectible value: Low-Medium. RIDER is not a historically well-known or widely collected brand, but its regional nature (former USSR market, limited international distribution) makes it interesting to some niche collectors, especially those who collect Eastern European production.
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Condition assessment: Excellent - the package is intact, the original cellophane, the print is clear, no deformations or stains. One of the strongest advantages of this unit.
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Historical data and popularity:
RIDER cigarettes were part of a little-known brand that was actively distributed in Eastern Europe in the early 2000s as a cheaper alternative to international manufacturers. These packs have now virtually disappeared from the market, but due to their authenticity of the time, they acquire historical value.
