Description:
„Supermatch“ – one of the most famous West African cigarette brands, produced Nigerian Tobacco Company Ltd., owned by British American Tobacco (BAT). This particular King Size Filter The package from Nigeria has a classic design, with a bright red background and a white silhouette of a football player in the center – a clear reference to the sporty image with which the brand sought to attract young consumers.
The design features a decorative red and gold motif at the top, adding elegance to the packaging. The left side is marked with the words "20 Filter Cigarettes" and the top is marked with an excise sticker. The cellophane is original, but with age spots and signs of oxidation, especially at the bottom.
„Supermatch was a very popular brand throughout West Africa – particularly in Nigeria, Sierra Leone, Ghana and Liberia – and remained one of BAT’s export products to the region from the 1970s to the early 1990s.
Value assessment:
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Collectible value: Medium-High. African-made cigarette packs, especially from Nigeria, are in demand among thematic collectors, as the country was one of the main BAT production centers in the region.
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Condition assessment: Medium – original cellophane, but with stains and storage marks.
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Historical data: The Nigerian Tobacco Company, founded in 1951, became the largest tobacco manufacturer in Africa by the 1960s. Supermatch was a mass-market brand that had both filtered and non-filtered versions.