Description: „Trend Lights is a little-known but distinctive brand owned by Philip Morris, focused on Eastern European markets. The pack is blue with a repeating “TREND„ pattern and a subtle orange logo in the center. The pack reads “AMERICAN SMOOTH„, and the design conveys a sense of simplicity but also of Western quality. The Russian excise stamp and warnings indicate that the pack is intended for the former CIS market. Due to the relative rarity of this stamp, the pack has a collector’s value.
Value assessment:
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Collectible value: Average. Since "Trend" is not a widely known or common brand on the market, it can be interesting as a rarity. For collectors, such "non-branded" but extinct brands often become sought after as exotics in collections.
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Condition assessment: Undamaged, original film, visible Russian excise stamp. Excellent collectible condition.
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Historical data and popularity: „Trend was offered as an alternative to the more well-known Philip Morris products. It seems that this model was discontinued more than 15 years ago, so it is gradually becoming a defunct product.
