Description:
These are advertising campaigns „"ELEGÍ TU PREMIO" ("Choose your prize") lighter - blue - version of the Viceroy pack, for Clásico (milder) cigarettes. The basic design is identical to the red edition: a white background, a dark blue Viceroy stripe at the top, and an open cigarette pack with the lottery slogan at the bottom ELEGÍ YOUR AWARD.
Visible on the side and top excise sticker "Código Nº 27 - CIGARRILLOS"„, with number 30-50111266-2, indicating the same factory as the red variant. On the back side – a detailed description of the „Promo Viceroy“ lottery: some packs allowed to win additional cigarette packs or discount coupons (A PURCHASE ORDER).
This pack is one of several special editions released before Argentina's strict advertising restrictions came into effect, making it a valuable example for collectors of the last tobacco commercials.
Value assessment:
– Collectible value: Medium-High. Although the Viceroy Blue promo version is slightly more common than the red version, both editions have strong collector value due to the identical excise code and campaign exclusivity.
– Condition assessment: Excellent - cellophane is intact, corners are not bent, surface is clean.
– Historical significance: This release represents the last year that tobacco manufacturers were allowed to use prize promotions and visual advertisements on packages.
