Description:
This pack of Viceroy Blue cigarettes is part of the limited edition advertising campaign „Машины в пачках!“ (English: „Cars in packs!“) held in Russia. The main design highlight is a bright image of a Renault Megane with the promise of instant prizes, 30 of which were cars. The back side shows additional information about the campaign and its prize pool (including 10,000 tool kits). The entire package is in excellent condition, with the original film and Russian excise stamp.
Value assessment:
-
Collectible value: Medium-High. While Viceroy is a mass-produced brand, this particular edition is the product of a promotional campaign and is therefore more highly valued among collectors, especially those who collect themed or promotional editions.
-
Condition assessment: Excellent - the package is intact, with film and all authentic markings.
-
Historical data and popularity: This advertising campaign was one of Viceroy's more prominent moves in the Russian market to differentiate itself through a direct consumer engagement model. As a result, this version is not often seen, and unboxed units are becoming increasingly rare.
