Description:
„The Wills Filter Kings cigarette pack is a striking bright yellow with a red horizontal stripe, with the brand name written in gold. The top corner of the pack features a stylised star symbol. The side is marked “Made in India„ and the classic manufacturer’s lettering “WD & HO Wills„ is printed at the bottom. This design reflects the influence of the British tobacco market in India and is typical of export releases from the late 20th century.
Value assessment:
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Collectible value: Medium-high. Wills is one of the most well-known tobacco brands in India, and the hard export pack is rarer than the domestic market releases.
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Condition assessment: Unopened, in very good condition, original film intact.
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Historical data and popularity: „WD & HO Wills is a historically important British tobacco manufacturer that also produced in India. The Wills Filter Kings model was aimed at the middle and upper consumer segment, especially for export markets.
