Description: This pack of Zenit 100's Triplo Filtro cigarettes features a solid, gold-colored design with red and black accents. The pack is dominated by a lion logo and the inscription "MS" - a clear allusion to the Italian manufacturer Manifatture Sigaro. "Triplo Filtro" refers to the triple filter system, which was promoted as a technological innovation at the time. The long 100 mm cigarettes are placed in an elegant pack with warnings in Italian, intended for the local market. The aesthetics are in keeping with the strong Italian design sense of the period.
Value assessment:
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Collectible value: Average. This is a regional pack that has value for collectors interested in the Italian market or MS (Manifatture Sigaro) products. Despite its limited popularity outside of Italy, its condition and age add value.
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Condition assessment: Unopened, original film, very good condition.
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Historical data and popularity: „Zenit, with the MS brand, was known among Italian smokers but did not become a global name. This model with a triple filter was popular with consumers looking for a milder smoking experience.
